Meta Ads & Growth
PDFLeads with paid social, creative testing, audience research, funnels and tracking, for Meta Ads and performance roles.
Best for: Meta Ads Specialist, Media Buyer, Performance Marketer
Hiring? Start here
I build digital growth systems: the campaigns, websites, CRM workflows, client portals and creative a business runs on. Then I test them before launch.
Reviewing for a Meta Ads or paid-social role? Take the Meta Ads path
Core capabilities
Meta Ads strategy · Creative testing · Audience research · Campaign analysis · Content planning
Landing pages · Business websites · Funnels & CTAs · Booking and ordering flows · Deployment coordination
GoHighLevel · Base44 · Pipelines & portals · Staff and client roles · Booking & follow-up workflows
AI video · Image generation · Prompt engineering · UGC concepts · Creative direction
Regression testing · Role isolation · Responsive checks · Workflow testing · Bug reproduction · Launch gates
Healthcare education · Social calendars · B2B messaging · Project communication · Handoff
Proof
Bookkeeping & accounting
A bookkeeping firm needed one system for client records, compliance work, documents and billing, with admins, staff and clients each seeing only what they should.
Role: Portal & CRM build, QA, marketing
Healthcare · Podiatry
A specialist practice needed a steady flow of accurate, patient-friendly content across social, print, video and the website, never pushy and always privacy-safe.
Role: Content, creative & video (remote)
B2B · U.S. federal market entry
A complex, trust-sensitive B2B offer needed clearer positioning, a credible web presence and a lead path ready for paid media.
Role: Website, positioning & ads planning
Resume downloads
Same history, different emphasis. Each version's focus in one sentence.
Leads with paid social, creative testing, audience research, funnels and tracking, for Meta Ads and performance roles.
Best for: Meta Ads Specialist, Media Buyer, Performance Marketer
Leads with strategy, content, campaigns, creative, analytics and landing pages, for digital marketing and growth marketing roles.
Best for: Digital Marketing Specialist, Marketing Manager, Growth Marketing
Leads with GoHighLevel, Base44, workflows, client portals, pipelines, booking and follow-up, for CRM and marketing-ops roles.
Best for: CRM Specialist, GHL Specialist, Automation Specialist, Marketing Ops
Leads with websites, no-code apps, AI workflows, QA and technical operations, for web, no-code and AI automation roles.
Best for: Web / No-Code Builder, Technical VA, AI Automation, Digital Systems