Process
Six steps from first message to launch.
What happens at each step, what I need from you, and what you get at the end of it.
- 01
Understand
The business, audience and real constraint.
What you sell, who buys it, how they find you, and where the journey breaks. I ask before I build.
You get
A clear problem statement and what success looks like.
- 02
Audit
What already exists, and what's missing.
Pages, ads, tracking, CRM, workflows and content, reviewed as one journey instead of separate tools.
You get
Gaps, risks and quick wins, in priority order.
- 03
Strategize
The system before the screens.
Message, funnel, data flow, roles and automations, decided on paper first so the build has a spine.
You get
A blueprint you can approve before anything is built.
- 04
Build
Pages, workflows, automations and creative.
The campaign, website, portal or creative, built around how your team operates.
You get
A working system, documented for your team.
- 05
Test
Real roles, screen sizes and edge cases.
Workflows, permissions, responsive behavior, forms, emails and regressions. Issues are reproduced, fixed and retested.
You get
Launch-blocking issues closed before go-live.
- 06
Optimize
Measure, find friction, improve what matters.
Launch is the start of learning. Tracking, feedback and iteration on the parts that move the result.
You get
An iteration plan and a clean handoff.
Launch gates
Checked before it ships.
The checklist I work through before a site, funnel or system ships.
Performance
Compressed media, no layout shifts, lazy loading, fast first view.
Accessibility
Keyboard usable, semantic structure, contrast, alt text, visible focus, reduced motion.
Responsive
Desktop, laptop, tablet and phone all keep hierarchy and readable proof.
SEO
Metadata, sitemap, robots, canonical URLs, social cards and structured data.
Content QA
No typos, placeholder text, broken links, fake metrics or exposed client data.
Conversion QA
Forms, bookings, downloads and contact paths are checked, and key actions are tracked where the project needs it.
Transparency
How I use AI
AI is part of my production workflow: research, drafting, prototyping, image and video generation, and development support. It makes me faster.
I set the strategy, choose what gets used and check it before it reaches you.
Want to see the process on a real project?