ReynJison.
Resume

Case studyMarketing agency (my own)

GrowthOps Media & Co.

My Davao-based agency — packaged services that connect social media, static and AI video creative, Meta Ads, lead generation, websites, booking and CRM follow-up.

  • Social media
  • Static & AI video
  • Meta Ads
  • Lead generation
  • CRM & automation
Need a similar system?
Business
GrowthOps Media & Co.My agency
Industry
Marketing agency (my own)
Location
Davao City, Philippines
Engagement
Own agency — positioning, packaging and delivery
Status
Own agency
Platforms
Meta Ads · AI image & video · Landing pages · CRM automation

System map

Campaign arc

Key step Control point

  1. 01Hook

    • Painful truth

  2. 02Reframe

    • New way to see it

  3. 03Contrast

    • Old way vs. new way

  4. 04Solution

    • The offer

  5. 05CTA

    • One clear action

  6. 06System

    • Landing / booking / order page
    • CRM + follow-up
Five beats of direct-response structure — then the lead lands on a page and in a CRM.Scope diagram drawn for this portfolio — not a screenshot.

01Context

GrowthOps Media & Co. is my Davao-based agency. It is where the full-funnel approach becomes an offer businesses can buy: social media, creative, ads, pages, booking, CRM and follow-up working as one system.

Demonstrating full-funnel thinking from offer and creative to ads, landing pages, CRM and follow-up.

02Problem

Businesses often buy marketing in disconnected pieces — a designer here, an ad manager there, no follow-up. GrowthOps packages the whole path from attention to operation into services that are easy to understand.

03My role

What I owned

  • Agency positioning, brand and packaged services — GO monogram in emerald, gold and black
  • Social media management
  • Static and AI video creative production, including UGC concepts
  • Meta Ads management and lead generation
  • Websites, funnels, booking systems and order pages
  • CRM and automation for follow-up

Platforms

Meta Ads · AI image & video · Landing pages · CRM automation

04Approach

  1. 01Package the deliverablesA clear monthly package: 12 static creatives, 3 AI videos and Meta Ads management.
  2. 02Write with structureCampaigns often follow a direct-response arc: hook and painful truth, reframe, contrast, solution, call to action.
  3. 03Connect the funnelAds lead to landing, booking or order pages, and leads land in a CRM with follow-up built in.
  4. 04Build tools for ownersThe GrowthOps AI Business Director: a custom GPT with focused modes for CEO clarity, marketing strategy, lead nurturing and sales closing.

05System & deliverables

Delivered

  • Agency brand and service menu
  • Monthly creative, AI video and Meta Ads package
  • Direct-response campaign framework
  • GrowthOps AI Business Director (custom GPT)

06Evidence

Screenshots from the project and scope diagrams drawn for this portfolio. Select one to open it larger.

07Results & impact

  • Packaged full-funnel services into a monthly offer — 12 static creatives, 3 AI videos and Meta Ads management.
  • Structured campaigns around a five-beat direct-response arc that ends in one clear action.
  • Built the GrowthOps AI Business Director, a custom GPT with focused modes for business owners.

No performance numbers are shown until they can be verified and shared — this section describes what was built, structured and tested.

08Lessons

  • Packaging turns a set of skills into an offer a business owner can understand at a glance.
  • The same attract → convert → automate logic carries across very different businesses.